STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS
https://doi.org/10.46272/2409-3416-2016-1-21-28
Abstract
The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the official proclamation - has managed to achieve significant progress in the electoral field. Aims to win power, the party’s ideology appeal to the Spanish citizens , using simple , accessible and emotionally meaningful slogans , building on the achievements of cognitive psychology and linguistics. Attaches great importance to the effects on the public consciousness with the help of words and metaphors.
References
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Review
For citations:
Astakhova E. STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS. Cuadernos Iberoamericanos. 2016;(1):21-28. (In Russ.) https://doi.org/10.46272/2409-3416-2016-1-21-28
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