How Brazilian Carnival Became a Business
https://doi.org/10.46272/2409-3416-2023-11-4-158-169
Abstract
Carnival celebrations represent the image of Brazil, its national identity and the country’s potent «soft power». Carnival, whose origins date back to the 18th century as a celebration of Portuguese settlers from the Azores, the Cape Verde Islands and Madeira, has become an indispensable feature of national policy and economy. In the 1960s, when samba school parades started being televised and grandstands were built for the public, Brazilian Carnival has transformed into a lucrative business. With the construction of the Sambodrome in 1983, designed by the architect Oscar Niemeyer, and the creation of the «Samba City» in 2006, Brazilian Carnival has become the grandest entertainment show on Earth.
About the Author
Luiz Carlos Prestes Filho
Pen Club of Brazil; Union of Composers of Brazil
Brazil
Brazil
Luiz Carlos Prestes Filho, Expert.
References
1. Cabral S. (1996) As Escolas de Samba do Rio de Janeiro [Samba Schools of Rio de Janeiro], Rio de Janeiro, Lumiar Editora, 448 p.
2. Ortiz R. (2001) A moderna tradição brasileira [The modern Brazilian tradition], São Paulo, Brasiliense, 224 p.
3. Sodré M. (1998) Samba, o dono do corpo [Samba, master of the body], Rio de Janeiro, Mauad, 112 p.
Review
For citations:
Prestes Filho L.C. How Brazilian Carnival Became a Business. Cuadernos Iberoamericanos. 2023;11(4):158-169. (In Esp.) https://doi.org/10.46272/2409-3416-2023-11-4-158-169
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