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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">cuadernos</journal-id><journal-title-group><journal-title xml:lang="ru">Ибероамериканские тетради</journal-title><trans-title-group xml:lang="en"><trans-title>Cuadernos Iberoamericanos</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2409-3416</issn><issn pub-type="epub">2658-5219</issn><publisher><publisher-name>MGIMO</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.46272/2409-3416-2019-2-60-64</article-id><article-id custom-type="elpub" pub-id-type="custom">cuadernos-355</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>РАЗДЕЛ II. ИБЕРОАМЕРИКАНСКИЙ МИР В ПРОСТРАНСТВЕ И ВРЕМЕНИ. АКТУАЛЬНЫЕ ВОПРОСЫ ЯЗЫКА И КУЛЬТУРЫ: ИССЛЕДОВАНИЯ И ПРЕПОДАВАНИЕ</subject></subj-group></article-categories><title-group><article-title>Potencial cognitivo-pragmático de los sustitutos en la comunicación digital: aspecto antroponímico</article-title><trans-title-group xml:lang="en"><trans-title>Cognitive-pragmatic potential of substitutes in digital communication: anthroponymic aspect</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Bocharova</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Bocharova</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Anna Bocharova - doctoranda</p></bio><bio xml:lang="en"><p>Anna Bocharova</p></bio><email xlink:type="simple">global.world@list.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Universidad militar del Ministerio de Defensa de la Federation Rusa</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>28</day><month>06</month><year>2019</year></pub-date><volume>0</volume><issue>2</issue><fpage>60</fpage><lpage>64</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Bocharova А., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Bocharova А.</copyright-holder><copyright-holder xml:lang="en">Bocharova A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.iberpapers.org/jour/article/view/355">https://www.iberpapers.org/jour/article/view/355</self-uri><abstract><p>En el artículo se trata del potencial cognitivo-pragmático de los sustitutos en el espacio de Internet como una nueva plataforma de la lengua. Como material práctico de los estudios fue elegido el contenido del foro del periódico electrónico, debido a que hoy día el foro se ha transformado en un importante bloque de comunicación e información que refleja un clúster especial de propiedades psicofisiológicas y cualidades esenciales de la sociedad moderna. Los foreros usan una amplia gama de medios lingüísticos y los sustitutos léxicos se convierten en uno de los elementos del simbolismo.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the investigation of the cognitive-pragmatic potential of substitutes in the Internet space as a new platform of language. As a research material we used the content of the forums of electronic periodicals, because of the fact that nowadays the forum has transformed to an important information-communication block, which reflect a special cluster of psychophysiological properties and essential qualities of the modern society. The forumers use a wide range of linguistic means and the lexical substitutes become one of the symbol-forming elements.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>comunicación</kwd><kwd>foro digital</kwd><kwd>periódico electrónico</kwd><kwd>los medios de comunicación masiva</kwd><kwd>sustitutos léxicos</kwd><kwd>antroponimia</kwd></kwd-group><kwd-group xml:lang="en"><kwd>communication</kwd><kwd>internet-forum</kwd><kwd>digital media</kwd><kwd>lexical substitutes</kwd><kwd>anthroponymy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Mcluhan M. The Gutenberg Galaxy: The Making of Typographic Man. — 1st Ed.: University of Toronto Press, 1962.</mixed-citation><mixed-citation xml:lang="en">Mcluhan M. 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